I’m a Melbourne-based product designer with over 7 years of experience building design teams, solving complex problems and pushing pixels.
Designed in Figma, built in Webflow, written without ChatGPT
Product Design • Research • Lean Design
How do you identify, design and develop the MVP for a large and strategically important new product, while minimising design and delivery time? Reduce, reuse, recycle.
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Design Systems • Interaction Design • Visual Design
How do you turn a platform riddled with tech and design debt into a AA-accessible marketplace for tens of thousands of workers displaced by COVID? Build a design system.
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Visual/UI Design • UX Design • Information Architecture
Redesigning Sidekicker.com to better align with an evolving business and product strategy
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Product Design • Complex Problem Solving • Systems Thinking
How do you solve a complex systems problem that touches multiple core functions of a complex product without pushing that complexity onto your users? By finding every opportunity to simplify.
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Design Leadership • Growing Teams • Design Ops
How do you move from an IC to managing a team of 4 designers, while overcoming perfectionist tendencies, and without making any mistakes? You don’t. It’s hard!
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Product Design • AI Design • Strategy
How do you sell the value of AI to a business that’s never used AI? Use AI of course. And a compelling story told through visuals doesn’t hurt.
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UX Design • Product Design • UX Research
Projects from my time at Deloitte Digital, including work with Flybuys, Coles, CBUS, and Belong
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Hello! I’m Patrick and I live in the Dandenong Ranges in Melbourne with my wife, two boys (3 yo and 6 mo) and two dogs. I have always loved building things. My earliest memories include countless hours spent on a rug in the living room searching through a pile of hand-me-down Lego, forced to create my own inventions due to a lack of instructions. These days I don’t get as much time for Lego but my love for building things hasn’t lessened. Instead I channel my need to build things by doing DIY projects around the house (like building the backyard studio where I’m writing this from), landscaping our large and ridiculously steep backyard, attempting to grow a garden in said backyard, and of course… design.
Before design, I studied civil engineering (so that I could build really big things). I worked as a structural engineer for a few years, but the pace was slow and the scope was narrow, so my feet soon started to itch. I decided to study a part-time IT degree with the goal of becoming a developer (so that I could build digital things). I got deep into front-end programming for a while and built React apps that rarely saw the light of day. Ultimately though, it was a subject on “human-computer interaction” in my IT degree that planted the seed that would lead me here.
My focus as a designer has evolved over the years. I started out solving simple design problems. I moved on to building design teams to solve those simple problems at scale. Now I find myself creating visions and strategies in pursuit of solving more complex business problems. The consistent thread throughout my journey as a designer has been the joy I find in building exciting and impactful things.
So if you have something you need built, be it a product, a team, or a vision - get in touch!
Message me on LinkedIn →
Or email me at patrick.morgan@live.com.au →